Let’s Talk 
IDEAS /
BRANDS
EXPERIENCES
I'm Mosab Abu Khaled. I connect marketing thinking with hands-on creative work — from brand and campaign to content and digital experience.
THE WORK 01 / A MULTIDISCIPLINARY PERSPECTIVE
Selected work.
Considered in depth.
A few starting points into a much wider body of work. Brand, editorial, image and digital — connected by an idea.
The Wooden Factory Catalogue
A substantial publication combining product information, materials, photography and editorial structure.
Explore the Project
THE IDEA, IN APPLICATION
PERMO — Collaborative Film Collection
PERMO / selected client productions
From Iron Age to AI
Personal / Tahboub context
Courts — E-commerce & Product Architecture
Courts Sport
Tahboub Appliances — Ramadan
Tahboub Appliances
Z+ Chairs — Product & Editorial System
Z+ Chairs
Hakeem Tahboub
Hakeem Tahboub Aluminium Systems
Ideas, in motion.
Ideas, in motion.
A short introduction to the work. The final showreel will be added here.
More ways
to explore
the work.
Explore full projects or follow a particular discipline. The homepage is only the beginning.
↗
↗
↗A multidisciplinary
creative practice.
Marketing & campaigns
Strategy, concepts, content planning, paid advertising, budgets and reporting.
Brand & design
Identity systems, campaign artwork, editorial and print applications.
Photography & film
Product and architectural photography; filmmaking and editing with Final Cut Pro and Premiere.
Web & e-commerce
WordPress and Shopify; structure, content, themes, apps and commerce integration.
AI-assisted creative work
Directed image and video generation, visual enhancement and creative development.
Spatial & production tools
Photoshop, Illustrator, AutoCAD, Revit, 3ds Max, SketchUp and Lumion. After Effects: basic familiarity.
Strategy and craft.
One perspective.
Marketing direction, creative production and an architectural foundation. Discover the experience behind the work.
LET'S MAKE
SOMETHING
MEANINGFUL.
For a new collaboration, a creative challenge, or a conversation about the work.
contact@mosabs.com ↗Amman, Jordan · +962785930050